Before now, La Liga was broadcast in the US on beIN Sports and could be streamed from services like fuboTV and Sling TV. Hundreds of matches will be ESPN+ exclusive, with “select” games airing on ESPN networks also. In total, ESPN now offers fans more than 2,900 matches per season. ESPN+ GM Russell Wolff said in a statement that “This agreement creates a true home for LaLiga in the U.S. for years to come and cements ESPN+ as the premier platform for soccer.”
The value of the agreement was not revealed in the ESPN statement but a source with knowledge of the deal confirmed to AFP it was worth $1.4 billion or $175 million for each of the eight seasons covered.
The deal is the most lucrative television deal by a US broadcaster for an overseas soccer league, eclipsing the $1 billion paid by NBC for rights to broadcast the English Premier League. NBC’s six-year agreement with the Premier League runs until 2022.
This is an historic eight-season agreement in US soccer broadcasting that speaks to the power of La Liga and its clubs in the largest media market in the world and will bring the world’s best soccer league to American screens in a more comprehensive and modern way than ever before.”
The deal also includes rights for Canada, with games being shown via the TSN and RDS networks.